Featured Etsy Designer: Studio Cherie
This week, Life on Crypton is showcasing Etsy.com (see our post from yesterday). Today we bring you an interview with Cherie, the designer-sewer extraordinaire who is behind StudioCherie. Selling duffels, bags, pillows and other fabric goods, Cherie’s bright colors and unique designs (she is happy to do custom items) have kept her busy creating since April 2008.

Recently, Cherie has come out with a brand new line of products containing Crypton Suede in the cathedral quilt-style. In addition to table-runners, she now has tote bags and pillows to complement the line. Interested crafters can also purchase PDFs of many of Cherie’s designs to create at home on their own.

In addition to running her online shop full-time, Cherie is also a mother of three, and a regular blogger (you can read her blog at http://studiocherie.blogspot.com. Enjoy!
Q. How did you originally get started with designing and creating items for sale?
Cherie: I created the baby changing bag I had always wanted for myself (and no one ever made while I had babies in diapers.) Everyone at a friend’s baby shower got excited about it. One of the gals suggested I apply for a patent. It just snowballed from there.
Q. Describe the sort of things you enjoy making– what are your favorite items to create?
Cherie: Furniture, doing upholstery and slip-covering are my favorites, but I ran out of room at my house. Bags are great too. A bit of portable creativity that still has high function value.
Q. Where do you get inspiration for new ideas?
Cherie: Usually my creations grow out of something I need myself. The duffle bag came out of my own need, and its popularity tells me I am not alone. Sometimes it’s more of an invention thing – like frame purses, I was always curious about how those are made, so I took some apart, learned from them, and redesigned from there. There are also times when an idea will simmer in the back of my mind for a long time, and when the right materials or tools appear, I just have to move forward.
Q. How would you describe your design style?
Cherie: Practical and fun.
Q. We’ve noticed you often work with Crypton in your shop what draws you to Crypton Fabrics?
Cherie: Did I just say practical and fun? I love how Crypton stays clean, which is a huge plus for home décor and for bags. The color range of Crypton makes it fun and easy to pair with the popular designer quilting fabrics which are my other favorite material.
Q. How has Etsy changed the way you do business?
Cherie: Etsy is a vibrant community of crafters and artisans, collectors and socially conscious consumers. Within that community I am able to tailor my offerings to the needs I see. There is a real satisfaction for me in connecting with the people who use my sewing patterns or buy the things I have made. Etsy is engaging from both the buyer and seller perspective.
Q. What are the challenges for your business?
Cherie: I am itching to expand my line like crazy right now. I have so many practical and fun ideas. I want to keep selling both patterns and finished products, but I am going to need to get help to do that if I expand my offerings.
Q. What’s next for StudioCherie?
Cherie: One or two helpers. More patterns more products.