Crypton Fabric’s Randy Rubin Shows Support for Breast Cancer Awareness
October is breast cancer awareness month. In effort to rally support for survivors and those living with or affected by the disease, Henry Ford West Bloomfield Hospital is hosting a benefit luncheon and boutique-shopping event. Crypton Fabric is excited and honored to be the presenting sponsor of this fantastic event. Special guests Giuliana and Bill Rancic will share the impact breast cancer has had on their lives.
In the spirit of fearless females, we sat down with Crypton Fabric’s chairwoman Randy Rubin, the savvy businesswoman at the helm of this $25 million dollar textile enterprise. In this quick interview, she shares some of her business acumen and passion for giving back.
1. What prompted you to start your own business?
I created massive marketing programs for large companies like General Motors, Kmart, JC Penney. Programs that I created really made an impact in sales. But, when you work in the service area, your income is limited by the hours you have in a day/week. I always said that if I had a product, I would be dangerous. I truly did not want to work for anyone as what I would create would become diluted by committees, budget restraints and, sometimes, political games. I wanted the freedom to run my own show. When she met her husband, and now business partner, Craig, he was in a situation where he had extensive expertise in the textile area but was working for a company that was not going to work out — he had a great idea, I knew I could market it and the rest is history.
2. Why have you kept your business in metro Detroit, Michigan?
I am in the unique position that both of my children and grandchildren live in the area—nothing could get me to move. I have lived here all my life and I really think this is the most exciting time for our area. There are new things to build and old things to improve.
3. Why is it important to you that your business be involved in the community and causes such as this one?
It’s the right thing to do. When Henry Ford was building the West Bloomfield facility, we got very involved because the area needs a healing place. The fact that they do preventative care, run wellness programs and build on healthy choices makes it easy for us to support.
4. What are you most excited for in regards to tomorrow’s event?
There are so few events where you see such a loving environment for women to gather! It really is Mothers, Daughters, Sisters and Friends—how rare is this! The event is fun with the shopping, and the speakers are always wonderful. We are so proud to be the Presenting Sponsor! I am a Giuliana fan and so are many of the women of Crypton—all of who will be there tomorrow.
5. What should attendees be on the lookout for from Crypton Fabric at tomorrow’s event?
We are really hoping everyone loves the tote and makeup bags. In the design industry, we have done many events across the country for years and everyone waits to see what the bag of the year will be! We are also hoping that we expose the attendees to a fabric they were never able to get before. Crypton Fabric has strictly been in the contract world since 1993; it’s only since last year that we began to introduce consumers to Crypton Fabric. I hope they spill on their bags, or that they take out a small sample of the fabric in their make up bag and make a mess on it. Then see how easily it comes off!
About Randy Rubin, Chairwoman, Crypton Fabric
Randy Rubin is Co-Chairman of Crypton Fabrics, a company she founded and grew with her husband and partner, Craig Rubin. Founded in 1993, in the basement of their Franklin, Michigan home, Randy and Craig developed a super performance fabric which today benefits consumers worldwide. More than 100 millions yards of Crypton fabric have been specified and installed around the world and Rubin works tirelessly to make Crypton a household name.
Prior to launching Crypton, Rubin spent her professional career as a change agent, particularly for women. At the forefront of the women’s movement, she counseled and mentored women in business and as Chevrolet’s spokesperson, she created a national women’s program that provided tools for women in business to advance their careers. Similarly, she also developed programs for JCPenney and Kmart corporations.
Giving back is part of the Rubin’s personal mantra and the Crypton culture. Crypton Fabrics is a benefactor at the Henry Ford Hospital and contributes to various health-related causes throughout the country. Through Crypton’s At Home pet collections, designed in part by the iconic artist, William Wegman, Crypton has benefitted animal shelters nationwide. Similarly, each year, Crypton sends 20 economically underserved children to summer camps to expand their horizons and enhance their childhood experiences. To learn more about Crypton, visit www.cryptonfabric.com